On this Rosh Hashanah, many Jews are concerned about a startling uptick in antisemitism. According to new statistics from the FBI, about 58% of religiously motivated hate crimes in 2020 targeted Jews. One non-profit is trying to fight that rise in Jew hatred, with a bit of humor, some colorful billboards, and even an appearance on Bravo's 'Real Housewives of New York City.' Archie Gottesman, co-founder of JewBelong, joined us to talk about the importance of this movement.