If you're hungry now, Jimmy John's, the sandwich shop, doesn't want you to have to wait more than five minutes to tuck into one of their sandwiches.
“Delivery is the name of the game right now in the restaurant business,” John Shea, the chief marketing officer of Jimmy John’s, told Cheddar on Wednesday.
But Shea said the restaurant chain won't rely on third-party delivery services such as Uber Eats and DoorDash to ferry its sandwiches. Instead, Jimmy John's employees deliver food to customers in "sandwich delivery zones" that are no more than a five-minute bike ride or drive away.
"Only Jimmy John's delivers Jimmy John's," Shea said.
He said that the company, which has been delivering sandwiches since opening its first restaurant in 1983, aims to deliver only the freshest sandwiches. The company has nearly 45,000 drivers delivering from more than 2,800 locations across the country.
“Mapping our incredibly tight delivery zones means some people fall outside, but it also means a better sandwich for those we serve," Shea said in a statement.
"The edge of the zone can be an emotional place. But a line has to be drawn, for our customers and for our sandwiches."
For full interview click here.