Social media is making fans' relationships to athletes closer than ever. Now, that bond is going to get musical, thanks to a new partnership between global music streaming service Deezer and the Miami Dolphins. Deezer's Jorge Rincon joins us to discuss why tit made sense to partner with the Dolphins in particular, and what new features fans will gain access too. It's not Deezer's first foray into sports. The company also has partnerships with Manchester United and F.C. Barcelona. Rincon tells us why the intersection between sports and music has made for such good business.