Jordan Taylor Wright, founder of Taylor Cut Films, is a creative director and filmmaker. He recently started working on influencer-driven campaigns for brands such as Audi, Tiffany and Co. and Ferragamo. Taylor Wright talks about what inspires him to create campaigns that are authentic to his own personal voice. He explains that when he did his campaign for Bose headphones, it was because he actually uses them himself, and believes in the product. Taylor Wright also talks about his music videos and creating content for artists such as Usher, Justin Bieber, Jennifer Lopez, and The Chainsmokers. Jordan and his team are currently creating ad campaigns around holiday gifts, but creating much more than direct advertising through digital storytelling and positive messaging.