Fox News personality Judge Jeanine Pirro is jumping into the cannabis game. She joined the board of Heavenly Rx, the hemp and CBD company announced on Wednesday.

"Judge Pirro offers Heavenly Rx a wealth of insight and expertise in media strategies, law, and consumer preferences that we hope will expand our footprint in the emerging hemp and CBD markets,” Paul Norman, CEO of Heavenly Rx, said in a statement.

Pirro, who hosts the eponymous show "Justice with Judge Jeanine" on Fox News, aims to use her platform to boost the Heavenly Rx brand.

"As the emerging markets for CBD and hemp begin to explode in the United States, it is a privilege to hold a leadership position in a company that is ahead of the curve. I hope to use the lessons learned from years of experience in television to help amplify this brand, a front runner in the wellness space and increase shareholder value,” Pirro said in a statement.

Heavenly Rx, a portfolio company of cannabis investment company Sol Global Investments, was formed in early 2019 to focus exclusively on hemp and hemp-derived CBD. The company boasts investments in, and partnerships with, farms across the American South, including a quarter stake in Jones Soda.

Norman, the former President of Kellogg North America, was named CEO of the company in June.

Pirro’s voice may be loud, but her publicity hasn’t always been positive.

In March, Fox News briefly canceled her show after she made Islamophobic comments about Muslim Congresswoman Rep. Ilhan Omar (D-Minn.).

“Omar wears a hijab, which according to the Quran 33:59, tells women to cover so they won’t get molested. Is her adherence to this Islamic doctrine indicative of her adherence to Sharia law, which in itself, is antithetical to the United States Constitution?” Pirro said on her show.

President Donald Trump rushed to her defense on Twitter after the incident.

Nevertheless, the company hopes Pirro's high profile and accomplishments in the field of law will increase the brand's appeal with women. In a 2017 survey, market research firm the Brightfield Group emphasized that women are leading consumers of CBD products.

“Having someone as high profile and respected as Judge Jeanine Pirro is a huge win for our company," Norman added.

Share:
More In Business
Starbucks’ Change Flushes Out a Debate Over Public Restroom Access
Starbucks’ decision to restrict its restrooms to paying customers has flushed out a wider problem: a patchwork of restroom use policies that varies by state and city. Starbucks announced last week a new code of conduct that says people need to make a purchase if they want to hang out or use the restroom. The coffee chain's policy change for bathroom privileges has left Americans confused and divided over who gets to go and when. The American Restroom Association, a public toilet advocacy group, was among the critics. Rules about restroom access in restaurants vary by state, city and county. The National Retail Federation says private businesses have a right to limit restroom use.
Trump Highlights Partnership Investing $500 Billion in AI
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
Load More