Almost a decade after getting her start on YouTube, and nearly 4 million followers later, beauty influencer Kandee Johnson reflects on how much the platform has changed. “When I first started, people were still going there to watch cats water skiing,” she told Cheddar. “It wasn’t what it is now.” Thirteen years since its inception, YouTube boasts more than 1 billion users and 1 billion hours of content watched daily. And the site has become a life-changing, but competitive, platform for those who can find the right mix of content to build a following. And it’s not as easy as it used to be to find what resonates. Johnson jokes that back in the day, viewers would watch “her turn into Edward Scissorhands or something.” But now, “you don’t know what is going to work. You don’t know what YouTube likes, what is working right now.” For the full interview, [click here](https://cheddar.com/videos/youtube-beauty-superstar-judges-new-makeup-competition-show).

Share:
More In Culture
Emma Grede on Working With Kardashians, Her Fashion Brand and Balancing Family Life
One of the most self-made and success stories in the country, Emma Grede, has worked along with the Kardashian Jenner family on many of their best-known brands. Grede, CEO and co-founder of Good American, gave back to the next generation of business leaders as a featured speaker at the Chase for Business Make Your Move summit last week. She spoke with Cheddar News about her career, her company's fashion brand, working with the famous Kardashian-Jennifer family and balancing her own family life.
DiGiorno Releases Thanksgiving Pizza
DiGiorno is offering a pizza with toppings that include turkey, big chunks of turkey, sweet potatoes, green beans, cranberries, crispy onions and gravy.
Ryan Gosling Stars in 'The Fall Guy'
The upcoming movie, 'The Fall Guy,' stars Ryan Gosling as a stunt man who has to locate a missing movie star all while solving a major conspiracy.
What's Premiering in Theaters Friday
If you're looking for plans this weekend, we've got you covered since there are a few fun movies hitting theaters first up. Cheddar News has more.
Load More