Almost a decade after getting her start on YouTube, and nearly 4 million followers later, beauty influencer Kandee Johnson reflects on how much the platform has changed.
“When I first started, people were still going there to watch cats water skiing,” she told Cheddar. “It wasn’t what it is now.”
Thirteen years since its inception, YouTube boasts more than 1 billion users and 1 billion hours of content watched daily.
And the site has become a life-changing, but competitive, platform for those who can find the right mix of content to build a following.
And it’s not as easy as it used to be to find what resonates.
Johnson jokes that back in the day, viewers would watch “her turn into Edward Scissorhands or something.”
But now, “you don’t know what is going to work. You don’t know what YouTube likes, what is working right now.”
For the full interview, [click here](https://cheddar.com/videos/youtube-beauty-superstar-judges-new-makeup-competition-show).
Indiana state troopers rescued a kitten that was stuck inside of a police vehicle.
Data shows this year's summer was the hottest ever, according to European Union data.
A new app to help forgetful people stay on top of communicating with family and friends.
A survey showed nearly 80% of women in opposite-sex partnerships took their husband's last name but those who are younger and who had completed a higher level of education were less likely to do so.
Jimmy Fallon has reportedly apologized to his staff after a Rolling Stones article that described a toxic work environment at 'The Tonight Show.'
YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.
As models hit the catwalk for Fashion Week in New York, Anthony Rubio, pet couturier and womenswear designer, has some couture designs for your dog's next walk. Rubio also discussed how he became a dog fashion designer and where he gets his inspiration.
Cheddar News checks in with a coast-to-coast forecast of the weather for Friday, Sept. 8, 2023 and the weekend.
On A Positive Note: Girl Scout Creates Anti-Human Trafficking Jewelry Line
On A Positive Note: Black Women Firefighters Make History as First Female Captains
