Kim Kardashian’s shapewear brand Skims has doubled its valuation to $3.2 billion. Investors have taken a bet on the success of this brand in the form of fresh funds for the two-year-old company. 

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Kardashian Shapewear Brand Skims Doubles Valuation

All right, kim Kardashian's shapewear label, Skims doubled its valuation to $3.2 billion. After raising 240 million in some fresh funding. The funding round was led by hedge fund, Lone Pine Capital and also included D One Capital partners as well as existing innovators, investors, investors thrive capital, imaginary ventures and Alliance Consumer Growth. The fresh funds. The french funding here, The fresh funding here is a big win for Skims, which was launched in 2019 as investors bet on the success of another Kim Kardashian owned brand Skims is currently available through its online stores and at outlets owned by department store chain Nordstrom and Selfridge and company. Um you know, Kylie Jenner was one of those, obviously she had a major business with her kind of makeup and lip line that became a billion dollar business. Skims, I haven't had a chance to try it myself, but just to say shapewear industry in general is really a major industry right now, and kim Kardashian really has done well in developing. We know that The Kardashians have had some product flops in the past. This is one Um that does seem to kind of be doing well. It certainly seems to have a decent demand if you try to buy skims. The reason why I haven't purchased any because it's oftentimes a lot of them were sold out and I've tried here and there to kind of get my hands on some. So interesting to get this kind of nice valuation here over $3 billion dollar