Competition in the travel space is heating up. Kayak CEO Steve Hafner tells Cheddar his company is trying to set itself apart by integrating Amazon's Echo with its business. Hafner talks about the state of the travel industry and emphasizes that it's much more about experiences for customers these days. He also talks about Dara Khosrowshahi, the former chief of rival Expedia and current CEO at Uber. Hafner calls him a "great guy" and says he's the perfect person for the job. The co-founder also shared the company name he really wanted for Kayak.