Kevin Hart Talks Newest Project 'Die Hart 2: Die Harter' and Continuing Career Success
Comedian Kevin Hart joined Cheddar News to dish all the details on his newest project Die Hart 2: Die Harter airing on The Roku Channel. The film follows a fictional Kevin Hart who is on the pursuit to becoming Hollywood's top action star. "It's a great opportunity to exaggerate the world of action in the want that I have in this space of the business. I think finding a way to amplify it through spoof, through comedy, it just gives me room to play," he said.
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Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.