Keys to Building a $100 Million Direct-to-Consumer Brand

Deodorant startup Native is making a lot of noise in the grooming business with its ingredient-conscious deodorant, toothpaste, and soaps. The brand continuing to catch on with consumers following its $100 million acquisition by Procter and Gamble in 2017. Moiz Ali, Founder of Native Deodorant, joined Cheddar to discuss the key to building a direct-to-consumer brand.
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