The future of business is getting active. More and more companies are focused on the customer's experience, rather than just a product. This Changes Things host Brad Smith aims for the bullseye at "Kick Axe," New York City's first axe-throwing venue. He talks to Founder Ginger Flesher about the business of axe throwing. Flesher explains that giving millennials, or any customer, an experience that they can treasure was one of the main reasons for opening Kick Axe. She talks about how millennials are spending their money on exciting experiences rather than items or products. She says it's not a passive society anymore, everyone wants to be active, and they can do so at Kick Axe. As for challenges, Flesher says getting permits through New York City was extremely hard! Also ensuring a safe environment for people to have a casual drink and throw some axes was important to her.

Share:
More In Business
Stretching Your Dollar: How to Treat Yourself for the Holidays
The holiday season is here and it could be a stressful time as people plan shopping, cooking and traveling. Sally Holmes, editor-in-chief of InStyle Magazine, joined Cheddar News to discuss a new social media trend #Treatculture that helps people take a moment to treat themselves and how that is a psychological benefit to relieve stress.
Wikipedia's Most Viewed Stories 2023
Wikipedia has released its list of most viewed articles for 2023 with the site seeing over 84 billion visits. The most searched topic was ChatGPT with nearly 50 billion page views
Load More