The future of business is getting active. More and more companies are focused on the customer's experience, rather than just a product. This Changes Things host Brad Smith aims for the bullseye at "Kick Axe," New York City's first axe-throwing venue. He talks to Founder Ginger Flesher about the business of axe throwing.
Flesher explains that giving millennials, or any customer, an experience that they can treasure was one of the main reasons for opening Kick Axe. She talks about how millennials are spending their money on exciting experiences rather than items or products. She says it's not a passive society anymore, everyone wants to be active, and they can do so at Kick Axe.
As for challenges, Flesher says getting permits through New York City was extremely hard! Also ensuring a safe environment for people to have a casual drink and throw some axes was important to her.
Kory Kantenga, LinkedIn's Head of Economics, Americas, breaks down slowing hiring, the latest jobs numbers and how the midterms could reshape the labor market.
Rob Schroeder, Washington Bureau Chief at MarketWatch, breaks down Democrats' midterm sweep, Wall Street's reaction and what's next for Trump's economy.
Custom Truck One Source CEO Ryan McMonagle explains how AI data centers and power grid upgrades are fueling equipment demand as rental revenue jumps 20% higher.
Larry Cuculic, President and CEO of WorldHotels, explains Best Western's global rebrand, its new loyalty program and its strategy to compete with hotel giants.
Emily Ketchen, Lenovo's Chief Marketing Officer, discusses how Gen Z uses AI, what students expect from the technology and the future of AI-powered devices.
Christopher Zara, News Director at Fast Company, breaks down Apple's $114 billion quarter, its foldable iPhone and new CEO John Ternus' first big test.
Emily Peck, Axios reporter and co-author of Axios Markets, breaks down AI funding, Anthropic’s IPO and how the midterms could threaten data center investments.
