The future of business is getting active. More and more companies are focused on the customer's experience, rather than just a product. This Changes Things host Brad Smith aims for the bullseye at "Kick Axe," New York City's first axe-throwing venue. He talks to Founder Ginger Flesher about the business of axe throwing. Flesher explains that giving millennials, or any customer, an experience that they can treasure was one of the main reasons for opening Kick Axe. She talks about how millennials are spending their money on exciting experiences rather than items or products. She says it's not a passive society anymore, everyone wants to be active, and they can do so at Kick Axe. As for challenges, Flesher says getting permits through New York City was extremely hard! Also ensuring a safe environment for people to have a casual drink and throw some axes was important to her.

Share:
More In Business
How Landlines Lost the American Public
During AT&T's widespread outage Thursday, landline phones were a working alternative — which most of the U.S. does not have. Over half of Americans are estimated to have ditched landlines altogether.
Ending the Black Maternal Morbidity Crisis
Jade Kearney Dube, Founder & CEO of She Matters talks the Symptom Tracker app, cultural competency for healthcare providers, and being a Black woman CEO looking for funding.
The Future of Bit Mining
Ahead of April’s planned BitCoin halving, Bitfarms CEO Geoff Morphy shares why he thinks the crypto rally will continue, plus why you’ll see a broader adoption of clean energy for mining.
The Fed’s Rate Cuts Will Be ‘Surgical’
Lara Rhame, FS Investments chief U.S. economist, discusses the recent market highs, how the job market is in a ‘good place,’ and why rates staying higher for longer might not be a bad thing.
Load More