Forerunner Ventures was the only VC firm to invest in both Dollar Shave Club and It is also one of the few VCs run founded and run by a female. Kristen Green has used her background as a retail analyst to push her firm forward and invest in startups like Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker, and Zola. The VC founder joins us to give her forecast on what's to come in the retail industry, and provide insight on what to look for when investing in startups.