By Rebecca Heilweil
Kristen Bell is going all-in on streaming. Personally, she recommends watching Amazon's 'The Patriot,' Hulu's 'The Handmaid's Tale,' and HBO's 'Game of Thrones.' But as a spokesperson for American Express, she's also promoting a refreshed credit card that offers 6 percent cash back on more than [20 streaming services] (https://www.americanexpress.com/us/rewards-info/retail.html), including popular platforms like Netflix, Spotify, and Hulu, the last of which will be dropping its reboot of Bell's hit show 'Veronica Mars' in July.
"We have streaming subscriptions to everything because there is just too much good content. Everybody is, kind of, doing it right," Bell told Cheddar.
The cashback change for the American Express' Blue Cash Preferred Card signals that credit card companies are taking note of Big Tech's most successful services, and what consumers will pay for them. In addition to streaming, the refreshed card also offers 3 percent back on transit, including ride-share services like Uber and Lyft, while no longer providing cash back on department store purchases. It does offer 6 percent back on groceries.
"Family CEOs, which is often times the mom, need to know that the services that they're buying every day are the ones that specifically get cash back on this particular card," Bell said. "I think what they did is targeted the, sort of like, older millennial here, and what they wanted and what they were doing."
American Express ($AXP) previously has offered [three times bonus points] (https://www.wellsfargo.com/credit-cards/propel/streaming/) on streaming through its Wells Fargo Propel American Express Card. The Sony Card, issued by Capital One, also offers five times bonus points on entertainment, including streaming services. The Amazon Prime card provides bonus points for purchases of Amazon's content, as with any Amazon.com product.
Meanwhile, Bell's teen film noir drama 'Veronica Mars' is another television show that's been revived by a streaming titan, following Netflix's 'The Chilling Adventures of Sabrina' and 'Fuller House.' The Hulu series will be adjusted to show viewers the titular character's life as an adult, and reshaping its format ー and especially its cliffhangers ー to appease binge watchers.
"We were really able to age the whole world up," said Bell. "It is a show about the haves and the have-nots, and I don't think there has ever been a time when it's more relevant to talk about that."