Kristin Cavallari, who first gained fame as a cast member of the MTV reality show Laguna Beach, is now the founder of a beauty company called Uncommon James. Cheddar News anchor Hena Doba took a walk with Cavallari to discuss her many business ventures. 

Kristin Cavallari, who first gained fame as a cast member of the MTV reality show <i>Laguna Beach</i>, is now the founder of a beauty company called Uncommon James. Cheddar News anchor Hena Doba took a walk with Cavallari to discuss her many business ventures.&nbsp;

Wake Up With Cheddar

Kristin Cavallari Talks Going From 'Laguna Beach' to Entrepreneurship 

Welcome back to wake up with Cheddar. I'm Shannon and I'm thanks for joining us. You might recognize her from shows like Laguna Beach or the Hills. But she's now using her reality TV platform as a marketing tool for business. Kristin Cavallari is a founder, Ceo New York Times best selling author that's taking pride and ownership in her business. I caught up with Kristen in Times Square to talk about her business ventures and to get the inside scoop on her brand new cookbook. Here's a look at our walk and talk first. I want to thank you for meeting us in the heart of Times Square. Happy to be here. This is fun. Uh I want to talk to you about your lifestyle brand, uncommon James. You have 1/4 store coming. Congratulations. Thank you. Tell me about the company. And what's next? Yeah. Well, next is our Charleston location, which like you said, is our fourth location. Very excited about that. I love the city. Um And then, you know, from there, I think we're going to continue to open more stores at one point in time. I said I wanted to have like three, four and call it a day. I have since changed my tune on that. Now, I think I want a lot of stores. So that's kind of the next big thing. And then May 12, we're launching Uncommon Beauty and we're adding a lot of products to our skin care line. So, very excited about that. Exciting. What is so interesting about you is you have zero investors, you get all your yourself, you don't hear that often. What made you do that? You know, I saw an interview actually with another jewelry designer Jennifer Fisher before I launched on Common James. And her piece of advice was if you can find it yourself, do it. And that just stuck with me for whatever reason, I think to me, me being 100% owner means I have complete creative freedom to do whatever I want. It's freedom in all areas of the company, which for me having that creative freedom, it has been such a dream come true. So, you know, it makes me nervous to bring on investors because I feel like I'll lose a little bit of that. So many people from our generation know and love you from the hills and Laguna Beach. But how did you branch out and get so successful on your own? Really taking a different route? Well, thank you. I mean, it took me a few years, you know, but I think honestly the success of Uncommon James, I would love to say that it really was on my own, but it was because of very Cavallari. I went back to reality TV, strictly as a marketing tool to promote the company and it really catapulted us to the next level overnight and really thankful for that show and that I was able to go back to reality TV. But, you know, I've always said, had it not been for my original fan base from those shows. I don't know if I would have a company. I mean, maybe I would, but it would have taken me probably a lot longer to build it. So I'm very thankful that everything has sort of lined up in my life to make uncommon James as successful as it is. What advice do you have for young people that are looking at you and just are so inspired by your, I mean, I would say, listen, if I can do it, anybody can, you know, I didn't even go to college and not that I'm promoting, not going to college. But I think certain things can't be taught. And if you have drive and passion and ambition, like those things, you're unstoppable. And so if you have a dream and you have a goal and you have that fire inside of you, then go for it. Don't let anyone tell you that you can't do it. You're a very humble person, but I'm gonna list this off. You're a CEO the founder, a mother also a New York Times best selling author and you just dropped a cookbook. I did. So, um, gosh, I mean, really, it's just been this cookbook, you know, truly simple just came out and it's quick and easy meals. It's a cookbook that really represents where I'm currently at in my life. And so I don't know, we'll see. I have my back to the Beach podcast on right now and then from there I'm just kind of letting life unfold and I'm just going to see whatever happens next. I don't know. I'm enjoying my work life balance right now. It's a little more life which has been kind of nice. And so just enjoying being at all my kids sporting events to be completely honest.