Lobos 1707, a Lebron James-backed Tequila company, recently took home the best reposado tequila award at the 2022 San Fransisco World Spirits Competition. Dia Simms, CEO of Lobos 1707, joined Cheddar News to talk about the uniqueness of the award-winning spirit that made a basketball superstar invest after just his first sip. "He's been a phenomenal partner, and he's made the brand obviously grow faster by having access to his engaged and loyal audience," she said about LeBron.