For years, LendingTree has fueled its growth with product acquisitions and new services. The company is now expanding on that growth with its consumer platform, My LendingTree, which creates a vast marketplace for comparing rates.

For years, LendingTree has fueled its growth with product acquisitions and new services. The company is now expanding on that growth with its consumer platform, My LendingTree, which creates a vast marketplace for comparing rates.

It is "an empowerment platform based on choice, education, and support,” Brad Wilson, the company’s chief marketing officer, told Cheddar on Wednesday.