Like-Wise Identifies Fake Followers, Polices Social Media Influencers

April 11, 2019
Social media influencers can bring in big bucks when it comes to sponsors and paid posts, but is it all too good to be true? A new report finds 25 percent of social media influencers have paid, fake followers. Now, a tool developed by Social Change is meant to identify those fraudulent followers. Oliver Yonchev, Managing Director at Social Chain USA, talked to Cheddar about how Like-Wise helps police the online personalities.