April 11, 2019
Social media influencers can bring in big bucks when it comes to sponsors and paid posts, but is it all too good to be true? A new report finds 25 percent of social media influencers have paid, fake followers. Now, a tool developed by Social Change is meant to identify those fraudulent followers. Oliver Yonchev, Managing Director at Social Chain USA, talked to Cheddar about how Like-Wise helps police the online personalities.