YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.

<div class="block">YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. &quot;I&#39;m going to say that choices are what makes the beauty industry so amazing,&quot; Singh said.</div>

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Lilly Singh Partners With Aavrani for Hair Products

Lily Singh is a woman of many talents, the youtuber comedian and writers joining forces with a skin care to work on a new hair care range. Earlier this week, do talked to her about her new project. Take a look. Hi Lily first. I want to say congratulations on this amazing collaboration with Aronie. Tell me more about it. Oh my goodness. I'm so excited about it. I mean, I'm pretty picky in particular about who I partner with, with the brands I work with and for so many years for as long as I can remember, I really want to do something in the hair space. I mean, for obvious reasons, but it had to be the perfect person and the perfect brand and vision and a all of those things at this event. You'll see they are just the level of extra that I am and they're just as passionate and detail oriented as I am and I love it. I'm obsessed. Why was this so important for you? Well, I think, you know, hair is such a big part of my identity, especially being a bay girl. Uh You know, my grandfather really prided himself in my long hair, I've always tried my best to have a healthy head of hair and so much of that is called that I wanted to make sure I aligned with a brand that understood that culture that understood the importance of like the tradition and what I grew up with, but also respected and understood science. I think that combination is so powerful and what I was looking for. It's so cool now that whether it's skin care or makeup or hair care, whatever it is, you now have options. I think more than anything, it's about having choice to be like, oh, this works for me. This doesn't because I think growing up SPF being the most basic example growing up, I was like, I cannot use SPF because it turns me into a purple person and thus I cannot use it. And now there's options and there's things made for people with my skin tone. And so we're really trying to honor the path that others have paved and, and continue on the trajectory of just giving people great products that come from knowledge that we've known about for so long. I'm gonna say that choices are what make the beauty industry so amazing. And so I think what makes this product stand out is it's bold. Yes, it's inspired by culture and tradition, but it's still bold and it's modern and it's fresh and like these products are tried, tested and like with the knowledge we've been new, we've been new and now we're gonna share it with the world.