Jas 'Limitless' Mathur, founder and CEO of Limitless X joins Cheddar News to talk about the inspiration behind his company. 

Opening Bell

Limitless X CEO Talks Growing the Lifestyle Agency

jazz, it's so exciting to see that you built this company limitless X off of your own personal journey with your health. Can you break down a little bit about what that struggle was that you had to go through and how you helped that lead your guidance on this company? Yeah. You know, it was more of a mental struggle more than anything else. Um, it's a mindset thing, right? I mean anything you want, anything you really want in life, you set your mind and if you're, you know focused and disciplined, you can achieve. Uh so I the reason behind the company limitless is, you know, to start off with certain industries such as health wellness etcetera because this something everybody has in common, everybody wants to look good, everybody wants to feel great and the most important thing in your life you have is health. But the problem is you don't realize that until sometimes it's too late or until you're forced to realize it in a different way. So for me to start limitless and to do what we're doing today and expand onto, it has been, you know, more on empowerment, more on giving people hope and believing that they can also achieve things. Um success has to do with more so on, you know how you feel yourself as a person. And if you feel that you've accomplished what you, you know what you're looking to attain or anything that you're kind of going after in life and you feel satisfied that translates into success. So the whole purpose behind the company division is to help people and give them that hope that they too can achieve anything that they want and more so be healthy doing it and you achieved a lot and you're helping a lot of people be healthy right now. Can you lead us through some of the products that you guys currently have? Because I love the names of like Superwoman Fuel, like you know exactly what it does just based on some of the names. But yeah so we have a very wide range of products in the dietary supplement space and beauty skincare. We're gonna expand into cosmetics soon and we also have a lot of CBD infused products. Um And now we're soon going to be getting into the psychedelics all the functional mushrooms and things like that. Uh Some of the products are some of our top performing products right now in the dietary supplement space are in keto, so we do a lot of different keto capsules, keto gummies. Uh and what that does, what those products do is they help put get your body in a state of ketosis. So it's more of a fat metabolize er rather than just a fat burner which has you know, enhanced caffeine and stuff. So these are more of a natural or products that are either non stimulating but as long as you follow a clean diet diet and a good workout regimen, it will help you But you know it seems like there's so many health and nutrition companies out there that trying to provide some products. How do you make sure that your company stands out and more unique and compete with some of these other brands on the market. So number one is, I won't ever come out with something or put something out that doesn't work because you know, I myself have done it, I used to weigh over £450 at one point my waist was over 68". So when I started losing weight I did it the hard way I did it through working out, I did it through clean eating. But what happens is when you lose weight you don't realize your skin tightening your skin doesn't happen just by going on a treadmill or just by eating clean, you have to take certain products, certain products that have collagen, certain types of workouts, different things you have to do. So you know, I, I got a good team of people together which took me over 56 years to do and started to put together these products that I used on myself and it helped me get to where I am today. And it's exciting because you also are now switching over some of the naming of the branding of your product. You're going to vibe V Y B E D. Right? Tell us why you decided to change the ticker and are now re introducing this new name. So vibe. You know what we wanted to go with. So limitless in essence is the holding company, right, limitless is more something that we wanna, we're starting off with one thing I want to expand into many more things. I want to add technology, we want to add fitness technology, other health, medical products down the road, right? So it's the start of something much bigger vibe. We wanted a cool ticker, we wanted a ticker that, you know, you look at limitless, it's like how can you come up with a ticker? L M T X L M T S. It's hard to remember, right? So vibe will stand for, first of all, visualize yourself better every day. That's our motto, that's our mantra, that's what we're promoting, right? And vibe will in essence be a marketplace and our plan is to open up a platform that can be, you know, with engagement for personal trainers, for athletes, for the everyday person, what they're looking like, you know, they'll help them achieve their health physical, as well as mental health goals. It's important because you mentioned these other people out there that are similar like entrepreneurs, you might as well say, how are you helping those entrepreneurs also grow their personal brands online? So we haven't started that process yet. The goal is to introduce that in about a year from today. So, all the brands we have right now, these are all, you know, they're, they're pretty much they're owned by me and licensing to the company and um, and it's more of a case study of what we can do internally with these brands and how they're packaged differently and then they target a different audience. So some will target 50 plus, some will target 25 to 35. And the goal later on is for us to introduce a program where we offer turnkey solutions to us, other people that are looking to get into the business or have a very good idea and a good product, but just don't have the resources to take that product to market, whether it be directed consumer, whether it be the big box source, whether it be international expansions, it seems like you guys are doing a lot, a lot is to come, can you give us some tidbits on what else it lies in your future? We want to add, uh, the next step I'm looking to add would be fitness technology. So where we tie in like, you know, products like with the metaverse and um, you know, different things where, where users can engage between one another, we're working out, seems fun, We're eating healthy, you know, they were want to eat healthy because it's more of a competitive thing that they're doing against other people. So you make it like games, right? Like, you know how big the gaming industry is. So, you know, you turn this thing into a game where people enjoy doing what they're doing and then they see other people, they see other friends or colleagues that they're playing with. And you know, so we got a lot of cool ideas that we want to add.