The Lincoln Motor Company on Wednesday announced that it plans to release its first all-electric vehicle being built in partnership with the EV startup Rivian.
"Working with Rivian marks a pivotal point for Lincoln as we move toward a future that includes fully electric vehicles," Lincoln President Joy Falotico said in a statement. "Zero emissions, effortless performance, and connected and intuitive technology. It's going to be stunning."
The move from Lincoln, Ford Motor Company's luxury line, is a product of Ford's $500 million investment in Rivian last April, which itself is part of Ford's outsized $11.5 billion investment in electric vehicles and charging infrastructure.
The automaker is working with Rivian to introduce a fully electric version of the F-150 pickup, and last fall unveiled the Mustang Mach-E, a sporty crossover that promises to be Ford's first mass-produced electric vehicle since it discontinued its battery-powered Fusion in 2018.
The moves reflect how Ford ($F), rather than attempting to sell consumers on entirely new vehicles is instead harnessing its marquee brands to drive its electrification push. The Ford F-Series has repeatedly ranked as its best-selling product and the top-selling vehicle in America, and the Ford Transit – another vehicle set to be introduced in an all-electric variety – is one of the most popular utility vans in the world.
"Our vehicle development partnership with Ford is an exciting opportunity to pair our technology with Lincoln's vision for innovation and refinement. We are proud to collaborate on Lincoln's first fully electric vehicle," Rivian CEO RJ Scaringe said in a statement.
Updated to reflect that Lincoln has not revealed the vehicle model to be be built.
Seth Schachner, Managing Director at StratAmericas, weighs in on Spotify earnings and why that headline-grabbing deal with Joe Rogan could be worth that $250 million.
Mitch Roschelle, Managing Director at Madison Ventures, shares why investors may be waiting longer than expected for those interest rate cuts, and why he’s watching tech, oil, and homebuilder stocks.
Amazon saw 24% growth in their Thursday Night Football audience in 2023. Subscribers will be rewarded with even more sports, but not without enduring more ads — unless they pay extra, of course.
Low unemployment + 350 thousand new jobs in January = ...more layoffs? A bunch of tech and retail companies have laid and are laying off employees after a nationwide hiring surge during the pandemic.
The most magical place on Earth wants a protective order to keep Gov. Ron DeSantis' appointees from knowing how the magic happens. A federal judge dismissed a separate Disney lawsuit last week.
Just days before the 49ers and Chiefs play in Las Vegas, Joe Pompliano, Investor at Pomp Investments and author of the Huddle Up Newsletter, discusses why he thinks this could be the most-watched Super Bowl in history.
Chris Versace of Tematica Research LLC shares his thoughts on Jerome Powell's latest comments, the timing of those crucial rate cuts, and what semiconductor stocks he's watching closely.
We battle an onslaught of advertising every time we scroll through social media. Deinfluencers propose a less pricey, more honest approach to how we shop online. Could they convince us to spend less?