May 14, 2019
Move over booze, there is a new canned beverage catching the attention of folks in Silicon Valley. Liquid Death is the brainchild of former Netflix creative director Mike Cessario. The product offers non-carbonated, unflavored water in tallboy cans. Cessario joined Cheddar to talk about the startup's recent funding of $1.6 million and his approach to the beverage market.