As anti-trans bills creep up in state and local governments around the country, businesses like Lush are taking a stand. All of February, the beauty brand has partnered with transgender rights organizations to promote equality.

Carleen Pickard, Ethical Campaigns Specialist at Lush, explains why the company decided to focus its campaign on transgender issues and advocacy. Pickard says that employees within the company chose the issue. All 100% of sales of the exclusive bath melt will go to organizations supporting the trans community.