Lush Cosmetics Bringing Big Bath Bomb Energy

When Lush first launched over 20 years ago, it was labeled as a hippie brand with its "all-natural" ethos. Decades later, cosmetics companies across the country are trying to replicate Lush's unique products, such as bath bombs and shampoo bars. Brand Directo Brandi Halls explains how the company continues to innovate in the ever-expanding green beauty space.

In anticipation of Valentine's Day, Lush Cosmetics is getting sardonic. And to inject some humor into the holiday, the company is releasing a new line of bath bombs inspired by two of the internet's most suggestive emojis ー the eggplant and the peach. “We decided to take a cheekier approach this year,” said Brandi Halls, the company's director of brand communication.

As anti-trans bills creep up in state and local governments around the country, businesses like Lush are taking a stand. All of February, the beauty brand has partnered with transgender rights organizations to promote equality.