By Kate Gill
Handbag heaven is real ー and affordable.
At the very least, consignment brand the RealReal has built a prototype for retail paradise in West Hollywood, Calif., for its new brick-and-mortar location.
Cheddar's own Alyssa Julya Smith took a tour of the sprawling store, lined wall-to-wall with luxury handbags, clothing, and accessories.
The RealReal, which began online, functions as a resale vendor for worn, high-end designer duds. According to the brand's chief authenticator, Graham Wetzbarger, the new location is "all about discovery."
"It has a tactile sensation ー people can come and touch, talk to our experts, and really explore," Wetzbarger said.
But make no mistake, presentational as the store may be, "it's not a museum," Wetzbarger said. "It's not an art gallery. I want you to come in and touch and play, feel the quality of the leather, the quality of the cashmere."
In a sense, Wetzbarger's team has fashioned a classroom that customers can actually afford to experience.
In addition to the RealReal's West Coast store, the brand has a second brick-and-mortar location in New York City's SoHo neighborhood.
For full interview click here.