Luxury Consignment Brand RealReal Expands Brick-and-Mortar Presence

December 6, 2018

By Kate Gill

Handbag heaven is real ー and affordable.

At the very least, consignment brand the RealReal has built a prototype for retail paradise in West Hollywood, Calif., for its new brick-and-mortar location.

Cheddar's own Alyssa Julya Smith took a tour of the sprawling store, lined wall-to-wall with luxury handbags, clothing, and accessories.

The RealReal, which began online, functions as a resale vendor for worn, high-end designer duds. According to the brand's chief authenticator, Graham Wetzbarger, the new location is "all about discovery."

"It has a tactile sensation ー people can come and touch, talk to our experts, and really explore," Wetzbarger said.

But make no mistake, presentational as the store may be, "it's not a museum," Wetzbarger said. "It's not an art gallery. I want you to come in and touch and play, feel the quality of the leather, the quality of the cashmere."

In a sense, Wetzbarger's team has fashioned a classroom that customers can actually afford to experience.

In addition to the RealReal's West Coast store, the brand has a second brick-and-mortar location in New York City's SoHo neighborhood.

For full interview click here.

We use cookies and similar technologies on this site to collect identifiers, such as IP address, and cookie and device IDs as described in our Privacy Policy.