Mytheresa ($MYTE), an online luxury platform offering ready-to-wear, bags and accessories for men, women and children, made its debut on the NYSE Thursday. Shares of the company opened at $36 apiece, well above their IPO price of $26. The initial public offering, Mytheresa CEO Michael Kliger told Cheddar, was a company goal since its split with parent company Neiman Marcus in 2020.

“What makes us unique in this space is that we are highly curated and really focused on the inspirational part of luxury,” said Kliger. “We only focus on the true luxury brands from Europe - Italy, France - and we focus on the high-end of the consumer base.”

The business model is working. The company has seen significant growth over the past year, with the number of active users jumping 21.7 percent to 486,000, shipping 1,092,000 orders to 133 countries. This growth, coming hand-in-hand with profitability, is helping spur the company's success. 

What sets Mytheresa apart is the focus on curated luxury goods, which more and more consumers have used the internet to buy amid the coronavirus pandemic. The company works with more than 200 coveted luxury brands and has retained all of its brand partners since founding. It’s also retaining its customer base, with return customers accounting for 79.6 percent of net sales in 2020.

Mytheresa stock closed the day Thursday at $31, a 19 percent jump from its IPO.

Share:
More In Business
Al Sharpton to lead pro-DEI march through Wall Street
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
A US tariff exemption for small orders ends Friday. It’s a big deal.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines’ new policy will affect plus-size travelers. Here’s how
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Load More