Lydia Simmons, founder of 'Moms Official Objective' or 'M.O.O.,' joins Cheddar News to discuss nutritional and hormonal support products for every stage of womanhood. 

Between Bells

'M.O.O' Provides Prenatal and Postnatal Products for Mothers

Welcome back to Between Bells One company is looking to help moms feel supported in their health and wellness moms. Official objective, also known as mu, is the first pre and post natal food supplementation brand to advance equity and maternal health. Each product is preservative free, non gMO and gluten free and each product comes in, liquid drops, powders and capsules joining us now discusses Lidia Simmons. Founder of Moms official objective, also known as moved Lydia. Welcome to the show. Such a pleasure. Tell us more about your company and the inspiration behind it. Thank you for having me moo. As you said, an acronym for Moms Official objective is a three year old directed consumer brand that was created um really following my own personal experience with a negative postpartum. Um we are definitely moving throughout the full range of womanhood and experiencing a lot of success with featuring categories of planning pregnancy, postpartum as well as lifestyle. So, can you walk us through your products and how moms can benefit from them? I mentioned the liquids and the capsules tell us more. Absolutely. So we got our start with our post natal are post natal is a superfood. Um 100% superfood. Post natal. It has seven ingredients and it is in a capsule form. It is really dedicated for women from day one of postpartum throughout their lactation experience. So up to that 24 month mark mark for some women, we have a collagen powder that's featured um and really benefits women of all stages at every area of their motherhood journey. This collagen powder has multiple ingredients. It's not just collagen when we look inside, it has ingredients that help join hair support Nel support muscles and things of that nature. And our other ingredients is a CBD ingredients that we formulated especially to help with the mental health aspects, the stress hormones, um sleep or restorative sleep with moms who may be experiencing some alternating hormones during their journey. What's been the response from women lydia that are using your products here? Oh my God, this is probably one of the best things about the entire operation that we carry is the response moms are really happy to have something that speaks to both common and rare experiences that they're having throughout their journey. A lot of things that are not targeted. So we get really positive feedback for moms who are just really excited to have something that is um inclusive to their specific needs but also is backed and founded by science and research. What are some of the common issues that mothers experience that you feel just isn't talked about out there. Postpartum. Postpartum is a really huge, not just topic but experience for a lot of moms. It just isn't um it just doesn't have the amount of attention that it needs, not only education wise, but within the maternal health system. A lot of women are headed right into postpartum without a single clue of what they should expect what they can do to alter those effects or completely avoid those effects. And that's where we see some of the biggest letdowns in maternal health care. How can a woman woman advocate for herself when communicating with her doctor or even family and friends when it comes to postpartum, I think one of the things that needs to be fundamental in planning is a postpartum plan. We put a lot of emphasis on the birth plan, but there needs to be just as much emphasis on a postpartum plan. I think women should collectively sit down with their families and their partner to discuss what happens if this goes wrong. Because when you're in that postpartum period sometimes you don't have the tools that's needed to make decisions for yourself. I. E. The mental health care, I think a postpartum plan should include some of those distinct um key points, even emergency contacts that a person could reach out to to speak out on your behalf. What kind of mental toll does a lack of essential nutrients mean for moms typically especially as they balance the demands of motherhood which is already difficult enough. Yeah. Yeah, nutritional void is one of the big contributing factors that exacerbate mental health decline. Um It's just like anything else, the brain in the head, it's a part of the body. So when the nutrients are though, when there's gaps and voids in the diet, especially during postpartum even fertility and infertility care where your focus is focusing so much on your objective and not as much on yourself. You're really helping to increase the harm that may be um a causal effect of nutritional void and nutritional gaps. What tell me about the future expansion or what you guys are thinking about? Plans for mu here. Absolutely. So we do like to focus on postpartum but we are not limited to most to postpartum. We are for every woman at every stage that includes planning, infertility and fertility. Um pregnancy. Postpartum is included in that as well as lifestyle which is a group that's dedicated to women like myself. Women who've had Children, we aren't actively planning but we could still bear Children. Um but more than anything we really need some daily activity, daily nutrients, daily wellness and we cater to those people. So we are a part of the entire village of people that it takes to really help moms through their journey in motherhood. Well thank you for everything you're doing. I have no doubt there are so many moms out there that are so grateful that we're even having this discussion. We appreciate your time Lidia Simmons. Founder of Moms official objective also known as mu