WHERE TO WATCH
Making Money From The 'Cloud'
October 9, 2018
Updated 5mo ago
Kerry Trainor, CEO of SoundCloud, discusses how the extension of the platform's 'Premier' feature will put more money into its creators' pockets, and faster.
Starbucks CEO: Coffee Can Be World's First Sustainable Crop
Feb 19, 2019
SoundCloud Creators Can Now Share Music Directly on Streaming Services
Kerry Trainor, CEO of SoundCloud, discusses the platform's newest offering, allowing creators to share their music directly on streaming platforms such as Apple Music and Spotify.
Oct 4, 2018
Pandora Teams Up With SoundCloud on Advertising
Music giants Pandora and SoundCloud are forming a new audio advertising partnership. Lizzie Widhelm, SVP of ad innovation at Pandora, joins Cheddar to talk about the partnership and what it offers.
Nov 7, 2017
The Non-Mainstream Music Alternative
Hans-Holger Albrecht, CEO of Deezer, discusses the company's goal of tapping into local music markets across the globe to reach audiences that streaming services like Apple Music and Spotify do not. Hans talks not only Deezer's music offerings, but also about why audiobooks and sporting events allow the company to reach local audiences around the world. Hans notes the "sophisticated data algorithm" that the company uses to source music in various communities. Deezer is currently approaching global revenue of $300 million, and Hans believes there is a large opportunity for growth. He notes that only 10% of streaming audiences worldwide have been tapped. Right now, France and other countries across Europe and Latin America are Deezer's biggest opportunities for growth, and they are beginning to tap into the Asian market as well. Deezer recently launched a Roku channel that Hans says will give its premium subscription members an opportunity to take advantage of their memberships in more places.