Digital marketing is continuously evolving as more channels and approaches to branding become available. Marketing companies like Springbot now utilize AI to better tailor their marketing products. Joe Reger, co-founder and CTO of Springbot, joins Cheddar to explains how marketing needs to carefully tow the line between creepy and helpful. His company does this, he says, by telling people about things they might like, as opposed to "teaching" people things about themselves.