Mastercard CMO: This Is Not the Time to Sell, This Is the Time to Serve

Small businesses are struggling during the lockdown as economies grind to a halt. Now one of the biggest companies in the world is offering its help to those smaller businesses. Mastercard has pledged $250 million to help small businesses during this pandemic. Raja Rajamannar, the chief marketing and communications officer at Mastercard joins Kristen Scholer to discuss the need for new marketing strategies during this time. Rajamannar also elaborates on the importance of supporting local companies and Mastercard's commitment to female-owned businesses.
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