Matching Influencers With Brands Through Technology
Adam Rivietz, co-founder and CSO of #paid, explains how his company helps match social media influencers with brands. #paid uses an algorithm powered by IBM's Watson.
Rivietz explains the algorithm analyzes data points and eventually shortlists matches between influencers and brands. 90% of the company's campaigns are on Instagram.
Rivietz thinks of #paid as a modern-day talent agency. When it started five years ago, the company was pairing influencers with brands based on what it thought was a good match. When that effort became too big to manage, the algorithm was created.
Rivietz says #paid will only accept an influencer with a minimum of 5,000 followers on any social media platform. The company takes a 20% cut of all profits.
Holiday shopping heats up as big-box earnings reveal how Walmart, Target & Home Depot are navigating consumer pressure, strategy shifts and trends shaping 2025.
The Campbell’s Co. said Tuesday it has placed one of its executives on leave while it investigates claims that he made racist comments and mocked the company’s products and customers in an audio recording.
Elon Musk’s X unveiled a feature that lets users see where an account is based. Online sleuths and experts quickly found that many popular accounts, often posting in support of the U.S. MAGA movement with thousands or hundreds of thousands of followers, are based outside the U.S. This raises concerns about foreign influence in U.S. politics.
The Enhanced Games is going public in two ways — with a new listing on the Nadsaq stock exchange and also by offering a direct-to-consumer business focused on performance products.
Real estate software company RealPage has agreed to stop sharing nonpublic information between landlords as part of a settlement with the Department of Justice.
