Matching Influencers With Brands Through Technology
Adam Rivietz, co-founder and CSO of #paid, explains how his company helps match social media influencers with brands. #paid uses an algorithm powered by IBM's Watson.
Rivietz explains the algorithm analyzes data points and eventually shortlists matches between influencers and brands. 90% of the company's campaigns are on Instagram.
Rivietz thinks of #paid as a modern-day talent agency. When it started five years ago, the company was pairing influencers with brands based on what it thought was a good match. When that effort became too big to manage, the algorithm was created.
Rivietz says #paid will only accept an influencer with a minimum of 5,000 followers on any social media platform. The company takes a 20% cut of all profits.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!