Adam Rivietz, co-founder and CSO of #paid, explains how his company helps match social media influencers with brands. #paid uses an algorithm powered by IBM's Watson. Rivietz explains the algorithm analyzes data points and eventually shortlists matches between influencers and brands. 90% of the company's campaigns are on Instagram. Rivietz thinks of #paid as a modern-day talent agency. When it started five years ago, the company was pairing influencers with brands based on what it thought was a good match. When that effort became too big to manage, the algorithm was created. Rivietz says #paid will only accept an influencer with a minimum of 5,000 followers on any social media platform. The company takes a 20% cut of all profits.

Share:
More In Business
Tesla’s profit fell in third quarter even as sales rose
Tesla, the car company run by Elon Musk, reported Wednesday that it sold more vehicles in the past three months after boycotts hit hard earlier this year, but profits still fell sharply. Third-quarter earnings fell to $1.4 billion, from $2.2 billion a year earlier. Excluding charges, per share profit of 50 cents came in below analysts' estimate. Tesla shares fell 3.5% in after-hours trading. Musk said the company's robotaxi service, which is available in Austin, Texas, and San Francisco, will roll out to as many as 10 other metro areas by the end of the year.
Load More