Adam Rivietz, co-founder and CSO of #paid, explains how his company helps match social media influencers with brands. #paid uses an algorithm powered by IBM's Watson. Rivietz explains the algorithm analyzes data points and eventually shortlists matches between influencers and brands. 90% of the company's campaigns are on Instagram. Rivietz thinks of #paid as a modern-day talent agency. When it started five years ago, the company was pairing influencers with brands based on what it thought was a good match. When that effort became too big to manage, the algorithm was created. Rivietz says #paid will only accept an influencer with a minimum of 5,000 followers on any social media platform. The company takes a 20% cut of all profits.

Share:
More In Business
Small grocers and convenience stores feel an impact as customers go without SNAP benefits
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
Load More