People know that you shouldn't drink alcohol or smoke while you're pregnant, but did you know that pregnant women can't use a number of skincare products? HATCH is a maternity-focused brand, and recently launched a line of 10 pregnancy-safe beauty products. .

Ariane Goldman, Founder and CEO of HATCH, explains why she is launching HATCH Mama.

After six years of selling solely online, Goldman opened a physical store on Bleecker St. in New York City. She says having a brick-and-mortar location has allowed her to offer a wider variety of products and services.