Mattel: Barbie Buzz Fueling Stronger Sales

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The record breaking success for Barbie at the box office is translating to a stronger bottom line for the toy company Mattel. It's reported a surprise profit in the second quarter and a strong sales performance in July due to the buzz around the film. While Mattel launched a new collection of toys in July based on the movie and it's planning additional new merchandise for the holiday season. It is a winning recipe. Hannah, I think when you admit how and Warner Brothers both marketing this at the same time.