WHERE TO WATCH
Mattress Firm Does Bed-in-a-Box Differently
October 12, 2017
Tulo offers three levels of firmness. Sunni Goodman, SVP of Communications, says that kind of selection puts the company ahead of direct-to-consumer competitors. She says having physical stores also helps.
WTF Is the Fed?!
Oct 12, 2017
It's My Bed-in-a-Box!
Sunni Goodman, SVP of Communications & Consumer Experience at Mattress Firm, discusses the company's new bed-in-a-box brand, "Tulo." Goodman notes that what separates the label from competitors like Casper is that it comes in 3 different degrees of firmness. Customers are also given 120 days to test out the mattress. If they realize it is not for them, they can return it or request a replacement.
Oct 13, 2017
Don't Call "Unicorn Sleep" a Bed-in-a-Box
The mattress seller joins a crowded scene, but Unicorn Sleep's co-founder Chris Syed says his company product is a step up from competitors like Casper. His company offers more than just the mattress.
Feb 13, 2019
Eight Sleep CEO Says His Company Has the Secret to a Good Night's Rest
Looking for the recipe to a good night's sleep? According to Matteo Franceschetti, his smart bed company Eight Sleep has the secret in its temperature-control technology. The company's beds can be cooled or heated between 55 and 115 degrees Fahrenheit ー either manually by the user or automatically through the company's biometric tracking and temperature-control technology. Users can also connect the bed to Amazon Alexa or Google Home devices ー both to set the bed temperature or get feedback on the quality of their sleep. If you share your bed, each side can be regulated separately. "Forty-three percent of couples fight around temperature," Franceschetti said, which allows his company to solve a second problem: "No more fighting."