WHERE TO WATCH
Mattress Firm Does Bed-in-a-Box Differently
October 12, 2017
Updated 9mo ago
Tulo offers three levels of firmness. Sunni Goodman, SVP of Communications, says that kind of selection puts the company ahead of direct-to-consumer competitors. She says having physical stores also helps.
Starbucks CEO: Coffee Can Be World's First Sustainable Crop
Oct 12, 2017
It's My Bed-in-a-Box!
Sunni Goodman, SVP of Communications & Consumer Experience at Mattress Firm, discusses the company's new bed-in-a-box brand, "Tulo." Goodman notes that what separates the label from competitors like Casper is that it comes in 3 different degrees of firmness. Customers are also given 120 days to test out the mattress. If they realize it is not for them, they can return it or request a replacement.
Oct 13, 2017
Don't Call "Unicorn Sleep" a Bed-in-a-Box
The mattress seller joins a crowded scene, but Unicorn Sleep's co-founder Chris Syed says his company product is a step up from competitors like Casper. His company offers more than just the mattress.
Mar 11, 2019
Tesla's Abrupt Reversal on Store Closures Raises Questions about Decision-Making
Tesla's announcement Sunday that it had reversed a decision to shutter a majority of its brick-and-mortar stores may have lifted the company's stock price on Monday, but it also raised some eyebrows. While Tesla shares closed 2.4 percent higher on Monday, Teslarati's Christian Prenzler, who has been following the story, told Cheddar the update is likely raising some questions with investors.