Meatless Farm Enters American Market with Whole Foods Partnership

The Meatless Farm Company is strengthening its presence in the U.S..The U.K-based food company launched into the U.S. with the debut of its meat-free products at Whole Foods locations across the country. Morten Toft Bech, Founder of Meatless Farm, joined Cheddar to discuss the expansion.

Hormel Foods' new plant-based meat product Happy Little Plants targets shoppers that would otherwise be searching for the more popular brands on the scene, like Beyond Meat or Impossible Foods.

Bernard Acoca says the Mexican-inspired menu of the restaurant could potentially fit in the meat alternative, but he stressed that it already features items for health-conscious consumers today.