Meatless Farm Enters American Market with Whole Foods Partnership

While Beyond Meat and Impossible Foods are cornering the imitation beef and pork market in the U.S., one company is focused on plant-based chicken. Pascal Bieri, Co-founder of Planted joined Cheddar from Zurich, Switzerland to talk about the challenges of developing plant-based chicken.

Switzerland-based Planted is hoping to attract flexitarians with its first product: a pea-protein based chicken that the company is already introducing to restaurants and food service companies.

The British plant-based meat alternative startup, The Meatless Farm Co., plans to take on Impossible Foods and Beyond Meat in the states starting with a new deal with Walmart.