Maternity apparel start-up Kindred Bravely says Amazon is "a huge partner," calling it a powerful discovery tool for growing their new business. Husband-and-wife duo Deeanne and Garret Akerson launched Kindred Bravely this year on a hunch. As a mother of two, Akerson was looking for high-quality, supportive, and comfortable clothing to wear while nursing, but couldn't find any options that fit her standards. She suspected she wasn't the only one having that problem. Now, Kindred Bravely offers a full line of sleepwear and bras, and is on track to double its revenue in 2017.