Meta will add new retention 'hooks' to its Threads app.

<div class="block">Meta will add new retention &#39;hooks&#39; to its Threads app.</div>

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Meta Adds Retention 'Hooks' for Threads

And meows Twitter rival threads may have had a strong start but that buzz, well, it's really died down. Executives announced new retention hooks and efforts to keep people on the app this after it lost more than a half of its users in the weeks following its launch, Ceo Mark Zuckerberg telling employees retention was better than expected but not perfect. He says he expects retention to grow as the company adds more features to the app. In the meantime, meta plans to make sure users on the Instagram app will see important threads posts.