Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.
“Meta Verified is rolling out in the US today,” he said. “You can get a badge, proactive impersonation protection and direct access to customer support.”
Users will need to be 18 years old to sign up and complete a verification process using a government-issued photo ID and set up two-factor authentication.
The service will come with proactive account monitoring designed to provide extra security against impersonation and the ability to speak directly with customer service professionals.