Facebook parent Meta has opened its first brick-and-mortar retail location in Burlingame, California, to get customers to experience its suite of products for the metaverse. Martin Gilliard, the director and head of the Meta Store, joined Cheddar News to talk about the immersive experience that he hopes for the customers who visit. "We thought it was important for people to actually experience the products," he said. "When you are building for things like the metaverse, it is an experience that you actually need to have, and we needed to build this so that people can actually see the experiences that this hardware is creating for them."