The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Retired Colorado Rockies first baseman Todd Helton is teaming up with the organization RIP Medical Debt to help eliminate $10 million in medical bills for residents around the state.
Coco Gauff and Novak Djokovic earned winners' medals at the U.S. Open.
Spanish soccer federation president Luis Rubiales announced his resignation in an interview with Piers Morgan following backlash over his kiss with soccer star Jenni Hermoso following the national team's World Cup final win.
Coco Gauff and Novak Djokovic came away with winners' medals at the U.S. Open.
Former New England Patriots quarterback Tom Brady returned to Gillette Stadium and was honored at halftime of the Patriots-Eagles game for his retirement ceremony.
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Luis Rubiales, the head of the Spanish soccer federation, announced his resignation in an interview with Piers Morgan after he faced backlash over a kiss he gave to Spanish soccer star Jenni Hermoso following the team's World Cup final win.
Michigan State University suspended football Mel Tucker without pay after reports he allegedly sexually harassed an activist last year.
Novak Djokovic has won the U.S. Open for his 24th Grand Slam title by using every ounce of his energy and some serve-and-volley guile to get past Daniil Medvedev 6-3, 7-6 (5), 6-3 in the final in New York.
Diede de Groot has won her 12th straight Grand Slam wheelchair singles title. She beat Yui Kamiji on Sunday in the U.S. Open women’s final.
