Hope King sat down with Purna Virji, Senior Manager of Global Engagement at Microsoft, to talk about how companies utilize advances in technology to expand their businesses.

Virji talks the rise in A.I. across industries. We dig into the feud between tech heavyweights Elon Musk and Mark Zuckerberg, who publicly disagree on how A.I. will impact our future as humans.

And how Asia is embracing the technology to become more competitive, as opposed to being fearful of it. Virji digs into relationship-based marketing and why it is important for companies to expand their business strategy.