Advancements in technology, from online shopping to streaming media to digital payments apps, have tried to make life a little more convenient for consumers. And Microsoft’s Purna Virji, Senior Manager of Global Engagement, says that image recognition and artificial intelligence are the latest tech trends pushing this effort forward.
Virji told Cheddar that more sophisticated image search software helps people discover businesses. For instance, she says that the company’s Bing search engine can now identify items in specific pictures.
“So if I looked at Angelina Jolie carrying a beautiful handbag, I can zoom in on the handbag and be like ‘I wonder where I can buy it,’” she said.
Companies such as Snapchat, Pinterest, and Facebook have incorporated similar technologies.
Another trend making waves, especially in Asia, is A.I. Virji notes that some in the West, notably Tesla CEO Elon Musk, have expressed concerns about the rise of artificial intelligence. But countries in Asia have been using the technology for years.
One benefit she sees is the ability to analyze customer relationship trends. Virji points to Pizza Hut parent Yum! Brands as one company doing just that.
“When people order online, and they’re going to go pick up in store, they realized that adding an e-ticket … made the experience much better for people,” Virji said.
For the full interview [click here] (https://cheddar.com/videos/microsofts-purna-virji-talks-techs-impact-on-business).
Candace Mitchell Harris discusses her path from computer scientist to founder of beauty tech tool MYAVANA – and how it uses A.I. to analyze each person’s unique haircare needs.
Michael Harris, NYSE global head of capital markets shares what to expect from IPOs in 2024, including A.I. excitement and why interest rate cuts are always helpful.
Lacy Garcia, Founder & CEO of Willow, shares why women, traditionally underserved by fintech, are looking for trust and a personal relationship from their financial advisor.
Alexander Reed, CFA and CIO for Envisage Wealth, breaks down why he thinks rates could stay higher for longer and why real estate, utilities, and regional banks are sectors to avoid.
Big brands that have relied on TikTok videos to reach younger consumers do not appear to be panicking as they wait to see what happens. But they have started planning.
It's been 15 years since the last fatal crash of a U.S. airliner, but you wouldn't know that from a torrent of flight problems that made news in the last three months.
Abortion opponents want the high court to ratify a ruling from a conservative federal appeals court that would limit access to a medication called mifepristone, which was used in nearly two-thirds of abortions last year.
Annie Chechitelli, chief product officer at Turnitin, breaks down how students and teachers alike can learn from artificial intelligence – while still maintaining academic integrity.
