Cannabis giant Hexo is set to produce Mike Tyson’s new cannabis brand, Tyson 2.0, in Canada. Chad Bronstein, co-founder, president, and chairman of Tyson 2.0, and Charlie Bowman, chief executive of Hexo Corp. joined Cheddar News to discuss Tyson 2.0's partnership with the Canadian cannabis market. Bowman noted, “It fits in line with our portfolio, it fits in line with what the Canadian consumer is looking for, and it's right in the sweet spot right now in the Canadian market as it continues to grow.”

Closing Bell

Mike Tyson's Cannabis Company Goes International

Welcome back to closing bell on cheddar news, everyone boxing a legend. You know him, Mike Tyson now putting his weight behind cannabis founding Tyson two point oh, last year, the brand aiming to bring high quality branded cannabis products to market and less than a year since it launched, it's already reaching customers in 20 states. So earlier this week it announced its going international to Canada. And joining me now is chad Bronstein co founder president and chair of Tyson two point oh, is Canadian business partner, Charlie Bowman, chief executive officer at Hec. So guys, thanks so much for joining channel. Start with you. I want to learn more about this partnership. Why Canada and why now? So, um, well, first off, thanks for having us on Kristen, we chose Canada. Canada's a big market. Um obviously cannabis, that's where his first really, you know, in the Canadian public markets really started becoming big, but we wanted to focus on us first because like you said, we're in 20 states and there's a lot of regulations in each states, We wanted to really get our brand out there and then the plan was always to expand into international regions and we saw Canada as the next iteration of that. And we got to, you know, we're lucky enough that we got to choose and work with partners like charlie and heck, so which are one of the biggest LPS in Canada. So it made it made it easy to go to Canada with our partnership. Well, charlie, I want to bring you in here as well, of course, a key partner in this venture. What does your company bring to the table? Well, thank you were one of the leading, uh, LP licensed producers in Canada. We've got some of the leading brands and are ready can readies original stash. What the Tyson 2.0 brand brought to us is exactly what we stood for. It's an opportunity for us to leverage our boutique grow bringing Total Cannon avoids THC CBD, but also these amazing Turpin's for customers looking for pain management, anxiety and number of areas. So the benefit that it has for us is the Tyson 2.0 brand fit right in line with what we stand for here at chad. How important is Mike Tyson to this brand, to the company venture that you're pursuing? Yeah, so Mikes, mikes, we're all partners and we built this together and Mike's obviously a big advocate for the space. Um, and, you know, charlie, I think as well as me were, you know, interested in doing what we're doing is because mike, it helps mike on a daily basis and he's an authentic cannabis user and he's very creative in the space and he has a big input on what we're, what we're developing our, you know, the toad is one of our, our most, uh, most well known products, which is about Mike's experience when he did five meo and really helped helped change his life. Um, and a lot of things, you know, we're working with Mike and his wife constantly kiki and and they had a big input and development of our brands. So it's very important that Mike is very active and I think what we've created is an experience as well. When, you know, we have Mike going on tour to a lot of dispensaries and really talking to his the consumers and his fans and making them feel like they're a part of the story. So I think, yeah, it's been a very good success story with how we've approached this and how Mike's been involved and charlie with your expertise in the Canadian market as we see this company expand to Canada. What's the demand in that region. Well, what you're looking at is the total cannabis band is probably about 4.6 in in total demand. Different companies break it up, whether it's in different parts of retail and medical side of it. And what we look at here with the Tyson two point oh brand is being able to position at that top shelf that's ultra premium brand. Uh, it's similar to what it's been super successful back in the U. S. So it fits in line with our portfolio, it fits in line with what the Canadian consumers looking for and it's right in the sweet spot right now with the Canadian market as it continues to grow. So clearly Mike Tyson backing this brand new to this obviously is a big boon for what you guys are trying to do. How else are you looking to stand out in this increasingly competitive market chad to you? Yeah, I think you know from us, so Mike's obviously a big part of it. But we've also Adam Wilkes, our Ceo, we've built a really great team with, we just hired a CMO from Anheuser Busch named Jackie as well as Nicole Cosby and Aristotle in our group of people. But we've also really developed strategic partnerships outside of Mexico and Canada. We've developed partnerships with Columbia Care, United States and we're, you know, our products are their high quality premium products and we're very focused on really making sure that the consumers when they, when they, when they smoke a product that they're getting the best results what they're looking for. So it's, it's at this point, you know, celebrity brands kristen in space. Most of them have, have a lot of them have not done very well because you know that you have to continue with that retention and that and really developing your products and I think that's what sets us apart. So let's walk through these products that I do want to stick with you, I know you had mentioned, um, a few of them before. We were showing some on the screen as well. Mike Tyson bites right infamous ear bitten off there. Of course. We don't know the history with Mike Tyson that's one of the products. Walk me through the lineup here of what you currently do offer. We offer a bunch of skews right, with live resin babes flower are edible product, which is mike bites. Um which, you know, obviously we like to say those have the easy effect where they sell out pretty much everywhere they go. Um and so, and then obviously the main, one of our biggest lines, which we mentioned, which is a toad um and there's uh, now that we're coming out with chocolate ears as well and several other things that we just launched the ric flair drip, which is our second cannabis line. So, you know, you could, in the United States at this point, we're in actually 24 states, so we're the only brand ever to be in that many states. And so, you know, this weekend we're doing a big launch in as well in Jersey. So people can go to Jersey and to the stores out there and they'll be able to get our products. So, um, but there's you have a gelato right there, which is our pre roll. Um, so there's a whole list of skews. If you go to Tyson two point oh dot com, you guys great to have you on the show. Thank you so much to both of you for joining. That's chad Bronstein co founder, president, chair of Tyson, two point oh and charlie Bowman, chief executive officer at HeC. So we appreciate it