It's National Beer Day! Miller Lite is celebrating with its new Beer Drops meant to "improve" the flavor of other light beers to be more like Miller Lite. Elizabeth Hitch, senior director of marketing at Molson Coors, joined Cheddar News to discuss the cheeky product taking a jab at the competition. “We found is that a lot of these beer brands were giving away free product, free beer, and we thought what good is it to have a free beer if it doesn't taste good, right? So, we thought about these flavor-enhancing beer drops to actually add flavor to other light beers to give them as much taste as Miller Lite," she said. Hitch also addressed ongoing concerns with aluminum shortages amid supply constraints as well as a foray into NFTs.
