New Year's fitness resolutions are already hard enough to keep, but it's even more difficult when the classes you want to go to are always booked up. Mindbody, a cloud-based provider of business management software focused on health and wellness, introduced a new dynamic pricing strategy to help fitness studios get consumers the classes they want. Rick Stollmeyer, Co-Founder, Chairman, and CEO of Mindbody, joined us to discuss the new feature. Thoughts of dynamic pricing could cause consumers to become concerned about surge pricing similar to the strategy used by Uber. Stollmeyer shares why consumers shouldn’t be afraid, saying it works both ways. Dynamic pricing can go low enough to attract price sensitive users, but high enough to provide decent growth margins to build a sustainable business. Stollmeyer also chats about the company's pilot program with Google and breaks down what they learned from the partnership. He says it was a success and Google expanded integration nationwide. The key result was bringing people in to the platform who weren’t already engaged in the wellness community. Stollmeyer sees VR and AR as an opportunity to expand even more.

Share:
More In Business
The New Subscription Plan for X
Elon Musk announced two new subscription tiers for people who want the premium experience. This, as some users in some countries may have to pay a very small fee to access the platform for more. Cheddar News' senior reporter Michelle Castillo explains.
Rite Aid to Close Over 100 Stores
Rite Aid is set to close more than 100 stores with efforts currently underway to try to sell dozens of stores across a dozen states.
Load More